PR & Influencer Manager
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The role
The PR & Influencer Manager at Debenhams is responsible for leading influencer marketing and public relations strategies to enhance brand visibility and engagement. The role involves developing and executing integrated influencer campaigns, managing influencer relationships, and overseeing PR activities including press events and media engagement. Candidates should have experience in influencer and PR management within fashion, retail, or beauty sectors, and possess strong negotiation, organisational, and leadership skills. Technical expertise should include social media platforms, influencer measurement tools, and campaign analytics. The position requires collaborating with multiple teams and external agencies to deliver measurable marketing outcomes within a fast-paced environment.
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