PR & Influencer Manager

The PR & Influencer Manager at Debenhams leads the development and execution of influencer marketing campaigns and PR strategies to enhance brand visibility and engagement. The role involves managing campaigns across fashion, beauty, and home categories, collaborating with internal teams, agencies, and creators, and ensuring alignment with wider brand objectives while measuring performance and ROI. Responsibilities include developing long-term influencer partnerships, overseeing team activities, managing budgets, and monitoring industry trends to sustain innovative marketing efforts. The manager will also define and implement PR strategies, maintain media relationships, and oversee press events, ensuring effective communication and brand positioning. Leading and developing the PR & Influencer team, the role requires strategic thinking, strong negotiation skills, and a solid understanding of social media platforms and influencer dynamics in retail. The position demands a highly organised, creative leader capable of managing multiple priorities in a fast-paced environment, supporting ongoing professional development within the team.