PR & Influencer Manager
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The role
The PR & Influencer Manager at Debenhams will lead the development and execution of influencer marketing and PR strategies to enhance brand awareness and commercial impact. The role involves overseeing influencer campaign planning, talent partnerships, team management, and budget control, with a focus on fashion, beauty, and home categories. Candidates should possess experience in influencer marketing or PR within retail or related fields, with strong networking skills and campaign measurement expertise. Technical skills include social media platform knowledge, influencer measurement tools, and campaign analytics. The role requires leadership abilities, strategic thinking, and adaptability in a fast-paced environment.
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