Digital PR Manager – Edinburgh

A Digital PR Manager in Edinburgh is responsible for developing digital PR strategies to increase brand visibility and credibility. They will collaborate with marketing, digital, and SEO teams to secure quality media coverage and credible messaging. The role involves managing agency partnerships, driving data-driven campaigns, and safeguarding brand reputation. Candidates should possess strong digital communication skills, media relations experience, and a keen understanding of SEO and digital trends. Technical skills may include media outreach tools, analytics platforms, and content management systems. The position demands a strategic approach to digital PR to support business growth objectives.