PR & Influencer Manager

The PR & Influencer Manager at Debenhams develops and executes influencer marketing and PR strategies, overseeing campaign planning, talent collaboration, and stakeholder management across fashion, beauty, and home sectors. Responsible for building long-term creator partnerships, managing budgets, and ensuring campaign success through KPI measurement, they also lead and develop the PR & Influencer team to maintain high performance and innovation. The role involves managing external agency relationships, press events, and media engagement to boost brand relevance and visibility. Strong negotiation, organisational, and industry knowledge are essential for delivering high-impact campaigns. The position is based at the central Manchester office and includes strategic responsibilities for brand communication and performance analysis.