Paid Media Manager – Coventry

The role involves managing and optimising paid media campaigns across multiple platforms including Google Ads and LinkedIn Ads, with growing responsibilities for Meta and other paid social channels. The successful candidate will plan, execute, and optimise PPC and paid social campaigns to meet lead generation, pipeline, and ROI goals, using audience segmentation and keyword research. They will manage budgets effectively, analyse campaign data, and produce performance reports with strategic insights for stakeholders and clients. Collaboration with the SEO team and senior demand generation staff will ensure alignment of paid and organic strategies, while keeping abreast of industry trends and platform updates. The position requires establishing best practices, testing frameworks, and reporting standards from the ground up. It offers opportunities to lead and develop a team as the business and the role expand.