Digital Content Strategist – Glasgow

EY in the United Kingdom seeks a Digital Content Strategist to transform strategic priorities into engaging digital experiences. The role involves shaping content that aligns with brand goals, optimising for search and AI discoverability, and driving engagement and business impact. The individual will edit, optimise, activate, and measure content across a global website, collaborating with international marketers to understand diverse audiences. Candidates should possess strong digital strategy, content creation, and optimisation skills and be familiar with search engine algorithms and analytics tools. Technical expertise in digital content management systems, SEO techniques, and data analysis is essential for success in this position.