Senior Copywriter – Edinburgh

The role involves leading the development of original concepts and copy across multiple formats including digital, social, broadcast, and out-of-home campaigns. The senior copywriter collaborates with art directors and strategists to interpret briefs and craft effective creative work consistent with brand voice and messaging. Responsibilities include presenting ideas confidently, mentoring junior writers, and contributing to strategic and creative discussions. The position requires excellent storytelling skills, a keen eye for detail, and experience in digital and integrated campaigns. Knowledge of current cultural and creative trends is essential to produce innovative content. The role demands a blend of strategic thinking, technical skill, and collaborative spirit to elevate brand narratives and campaign success.