Manager, Content Strategy and Performance

Sheridan College seeks a Manager of Content Strategy and Performance to lead digital content planning, optimisation, governance, and performance across various channels. The role involves developing enterprise-wide content standards, ensuring content discoverability, and overseeing search performance initiatives with a focus on SEO and GEO. The incumbent will manage a team of content professionals, foster collaboration with multiple departments, and establish measurement frameworks for content effectiveness. Responsibilities include applying user-centred design principles, conducting content audits, and ensuring accessibility standards are met. The position demands leadership, strategic thinking, and experience with content management systems, analytics, and AI-enabled search technologies. Candidates should possess a relevant degree and extensive experience in digital content strategy, with preference for those familiar with higher education environments.