Direct Response Copywriter – Cardiff

A direct response copywriter in Cardiff is responsible for crafting compelling ad copy for social platforms, including headlines, hooks, and calls to action, to drive customer engagement and sales. The role involves developing multiple ad variations for testing, creating platform-specific content, and collaborating with creative teams on concept development. Candidates should possess proven experience in writing for DTC brands and paid social media, with an ability to generate creative angles quickly. They must write concisely and persuasively, adjust tone to match brand voice, and work effectively in a fast-paced environment. Technical skills preferred include understanding of performance metrics, content collaboration with video editors or designers, and campaign idea generation. Responsibilities also include supporting funnel content such as landing pages and emails, ensuring the tone resonates with the target audience and boosts campaign performance.