PR & Influencer Manager

The PR & Influencer Manager at Debenhams is responsible for leading influencer marketing strategies and PR initiatives to enhance brand awareness and engagement. The role involves developing integrated campaigns around key product launches, managing relationships with creators and media contacts, and overseeing campaign execution and reporting. The manager will align influencer and PR activities with overall brand objectives while monitoring performance metrics and industry trends. Leadership responsibilities include coaching the team, managing external agencies, and ensuring collaboration across creative, social, and trade teams. The position requires strong negotiation skills, a deep understanding of social platforms, and experience in retail or fashion sectors. Based in Manchester, the role is a 12-month fixed-term contract, contributing to the brand’s growth and cultural relevance.