PR & Influencer Manager

Debenhams appoints a PR & Influencer Manager responsible for leading influencer marketing and public relations strategies aligned with brand and commercial goals. The role involves planning and executing influencer campaigns, managing talent relationships, and overseeing PR initiatives including media engagement and events. The manager will collaborate with internal teams and external agencies, ensuring campaign alignment and measurable outcomes. Key responsibilities include budget management, industry trend analysis, and performance reporting to optimise strategies and maximise ROI. Leadership of the PR and influencer team, fostering development and innovation, is central to the role. The position requires strong network connections, digital marketing expertise, and proficiency in campaign evaluation tools.