Lead Data Analyst – Cardiff

A Lead Data Analyst in Cardiff is responsible for designing and managing customer data models within Adobe Experience Platform, ensuring schemas and audiences are structured efficiently. They work with digital, marketing, and data privacy teams to translate business goals into data and audience designs that improve measurement and customer journeys. This role involves establishing data governance standards, validating audience behaviour, and supporting activation and measurement strategies across marketing platforms. Candidates should have experience in Adobe Experience Platform, real-time customer journey analytics, and understanding of privacy considerations in data management. They must possess strong technical skills in schema-driven design, audience governance, and analytics tools to support a trustworthy and compliant data environment. The position demands a collaborative approach to align technical solutions with strategic business objectives.