Digital Copywriter

A digital copywriter at K3 Advisory Group creates compelling, optimised content for web, email, and digital campaigns across various audiences. They work closely with SEO, performance, and creative teams to ensure content aligns with brand standards and channel performance goals. Responsibilities include crafting web copy, SEO content, email sequences, and paid media advertisements, utilising audience data and platform features. They conduct A/B tests to improve copy effectiveness and leverage AI tools for personalised content generation. Essential skills involve strong writing, understanding of digital marketing channels, and data analysis, with technical environments including content management and analytics tools. The role demands a creative, analytical, and adaptive mindset within a fast-paced, professional setting.