Senior Content Strategist
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De functie
Lead omni-channel content campaigns aligned to the university's brand and strategic goals.
Develop audience personas and journey maps to guide compelling, impactful content.
Collaborate with marketing, communications, writers, designers, and subject-matter experts to produce high-quality content across web, social, email, video, and digital advertising.
Plan, write, edit, and optimize content across channels, ensuring messaging consistency and brand voice.
Use data and analytics to measure performance, derive insights, and iterate campaigns for greater impact.
Manage content workflows, maintain attention to detail, and collaborate with campus partners to align with strategic initiatives.
Develop audience personas and journey maps to guide compelling, impactful content.
Collaborate with marketing, communications, writers, designers, and subject-matter experts to produce high-quality content across web, social, email, video, and digital advertising.
Plan, write, edit, and optimize content across channels, ensuring messaging consistency and brand voice.
Use data and analytics to measure performance, derive insights, and iterate campaigns for greater impact.
Manage content workflows, maintain attention to detail, and collaborate with campus partners to align with strategic initiatives.
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