Influencer Marketing Manager
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The role
The Influencer Marketing Manager drives the global influencer and ambassador strategy, identifying opportunities and maintaining industry-leading innovation in influencer marketing.
Develop and execute an annual strategy that aligns with brand moments and product launches, guiding global initiatives.
Partner with GTM teams worldwide to select ideal influencers for each project and ensure relevant, high-quality content.
Build and sustain an always-on influencer program to maintain momentum around major brand initiatives with consistent content.
Manage the annual influencer budget from a global perspective, evaluate authentic partners from regional input, and oversee contracts and relationships.
Lead influencer and agent relationships from concept to contract signing and content delivery, driving strategic innovation and team alignment.
Develop and execute an annual strategy that aligns with brand moments and product launches, guiding global initiatives.
Partner with GTM teams worldwide to select ideal influencers for each project and ensure relevant, high-quality content.
Build and sustain an always-on influencer program to maintain momentum around major brand initiatives with consistent content.
Manage the annual influencer budget from a global perspective, evaluate authentic partners from regional input, and oversee contracts and relationships.
Lead influencer and agent relationships from concept to contract signing and content delivery, driving strategic innovation and team alignment.
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