Social Media Marketing Manager – Boston
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The role
The Social Media Marketing Manager is responsible for developing and executing global digital marketing initiatives to enhance brand visibility and generate inbound demand, working closely with various organisational departments. The role involves managing daily editorial calendars, creating compelling social media content, and tracking engagement metrics on platforms such as LinkedIn, X, and Facebook. They will monitor the CEO's LinkedIn profile, craft thought leadership content, and support digital campaigns with SEO and website optimisation. Candidates should have a degree in digital marketing or related fields, with 3-5 years of experience, preferably within healthcare or life sciences sectors. Proficiency in CRM systems, marketing automation, SEO tools, and social media advertising platforms is essential, alongside strong analytical and project management skills.
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