PR & Influencer Manager
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The role
The PR & Influencer Manager at Debenhams will develop and execute influencer marketing and PR strategies to enhance brand visibility and drive engagement across various channels. They will oversee campaign planning, talent partnerships, and content approval, working closely with internal teams and external agencies. The role includes managing budgets, analysing campaign performance, and identifying new partnership opportunities to foster brand relevance and growth. Leadership responsibilities involve coaching the PR & Influencer Team, managing agency relationships, and ensuring campaign objectives are met. The role requires strong social media knowledge, influencer network, and experience in fashion or retail marketing. The position is based in Manchester and involves strategic planning, stakeholder management, and high-performance team leadership.
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