Senior Manager, Influencers
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The role
Lead the strategy and execution of a high-impact influencer program across creators, celebrities, and partners to deepen cultural relevance and brand love.
Build and scale influencer campaigns from brief to launch to optimization, driving authentic storytelling and meaningful engagement.
Stay ahead of trends in creator culture, platforms, and content formats, translating insights into strategic partnerships.
Collaborate with PR, Social, Paid Media, Creative, and Global teams to weave influencer content into broader campaigns.
Identify and nurture influencers who authentically align with values and audience, managing gifting and contracts with care.
Measure performance, optimize for impact, and build a scalable program that delivers continuous improvement.
Build and scale influencer campaigns from brief to launch to optimization, driving authentic storytelling and meaningful engagement.
Stay ahead of trends in creator culture, platforms, and content formats, translating insights into strategic partnerships.
Collaborate with PR, Social, Paid Media, Creative, and Global teams to weave influencer content into broader campaigns.
Identify and nurture influencers who authentically align with values and audience, managing gifting and contracts with care.
Measure performance, optimize for impact, and build a scalable program that delivers continuous improvement.
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