PR & Influencer Manager

The PR & Influencer Manager at Debenhams will develop and execute influencer marketing and public relations strategies to increase brand visibility and engagement. They will lead campaigns across fashion, beauty, and home, working with internal teams, agencies, and creators to ensure aligned activities that meet brand goals. Responsibilities include managing talent relationships, overseeing campaign execution, budgets, and measurable KPIs, and maintaining industry trends. The role also involves defining and implementing the PR strategy, managing media relations, and securing coverage while supporting brand initiatives. Leading and developing a high-performing team, managing external agency relationships, and ensuring successful campaign outcomes through strategic planning are key aspects. The position requires a creative, results-driven leader skilled in communication, negotiation, and team management, with a passion for digital culture and retail sectors.