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Marketing Manager – Motorcycles

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The role

The Motorcycle Marketing Manager in Coalville is responsible for developing and executing marketing strategies across European markets, integrating digital, retail, PR, and events. They will analyse market trends and customer insights, localise global campaigns, and manage product launches to enhance brand presence and rider community growth. The role involves coordinating with UK and international teams, overseeing brand consistency, and driving digital performance through paid, owned, and earned channels. The manager will plan European events, build partnerships, manage budgets, and report on performance metrics to senior leadership. The position requires applicable experience in automotive or premium sectors, digital marketing skills, and the ability to travel across Europe. It involves collaborating with agencies, supporting dealer networks, and maintaining alignment with brand standards.

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