Marketing Programme Manager
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The role
The role involves managing marketing programmes aligned to departmental commercial objectives, specialising in demand generation targeting SMEs, and handling end-to-end planning, delivery, and measurement. The programme manager builds strategic relationships, plans annual marketing activities within capacity constraints, and oversees execution through shared capabilities, ensuring clear briefs and timely reporting of results. This position requires excellent stakeholder management skills, commercial literacy, and proficiency in planning and communication. The incumbent will collaborate across functions, adapt plans quarterly, and optimise campaigns based on performance insights. Technical skills include experience with marketing planning, demand generation, stakeholder engagement, and performance analysis, within a media or advertising environment.
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