Digital Copywriter

A Digital Copywriter in Manchester produces engaging content for web, email, paid advertising, and digital campaigns, collaborating with SEO, creative, and performance teams to ensure messaging aligns with brand standards and is optimised for channel success. They develop copy for web pages, including homepage, service pages, landing pages, and calls to action, aimed at conversion. The role includes writing SEO-driven blog posts, pillar pages, metadata, and FAQs to enhance organic visibility, alongside crafting email campaigns covering customer journeys and automation sequences. They also create ad copy for platforms like Google Ads, LinkedIn, and Meta, tailoring messages to each channel's strengths. The position involves adapting copy for different funnel stages, formats, and platforms, running A/B tests to refine effectiveness, and utilising AI tools for personalised and dynamic content generation. Key performance indicators focus on optimisation metrics such as conversion rates, engagement, and organic traffic uplift, with a role operating in a hybrid working environment from Manchester or London.