Affiliate & Influencer Growth Manager
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The role
Lead and manage a four-person team (Ambassador Community Manager, two international outreach VAs, and one domestic outreach VA). It owns TikTok Shop performance, scaling creator count and GMV, and developing pathways to deepen relationships with higher-tier creators. It designs and manages affiliate programs that provide meaningful value beyond commissions, including education, exclusive offers, early access, and community recognition. It drives multi-platform expansion with a focus on Instagram and Facebook, identifying creator profiles and content formats aligned with brand, while exploring YouTube, Pinterest, and other channels. It serves as the primary relationship owner for the affiliate and influencer network, building long-term partnerships and community touchpoints to keep creators engaged. It owns performance analytics across platforms, tracks GMV, engagement, ROI, and content volume, and translates data into actionable recommendations for leadership while maintaining documentation and clear KPIs.
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