Content Marketing Strategist
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The role
Own the development and optimization of content to boost search visibility and AI-driven discovery.
Create and execute data-informed content strategies that drive organic traffic and qualified conversions.
Lead keyword research and prioritize opportunities by product, market, and customer intent.
Publish and update pages, blogs, and components in WordPress, maintaining alignment with brand voice.
Own the content lifecycle from ideation to review and optimization, crafting adaptable frameworks across formats (website copy, blogs, guides, webinars, storytelling).
Collaborate with product, design, paid media, and data teams, and measure impact to inform iteration and strategy.
Create and execute data-informed content strategies that drive organic traffic and qualified conversions.
Lead keyword research and prioritize opportunities by product, market, and customer intent.
Publish and update pages, blogs, and components in WordPress, maintaining alignment with brand voice.
Own the content lifecycle from ideation to review and optimization, crafting adaptable frameworks across formats (website copy, blogs, guides, webinars, storytelling).
Collaborate with product, design, paid media, and data teams, and measure impact to inform iteration and strategy.
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