Marketing Content Writer
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The role
A marketing content writer develops and executes content strategies supporting various products across multiple sectors. They create compelling content for digital channels including websites, email campaigns, social media, and publications, aiming to enhance brand reputation and drive engagement. The role involves maintaining an editorial calendar, researching content opportunities, and collaborating with marketing teams and designers to produce visually appealing materials. They undertake SEO tasks such as keyword analysis and website content optimisation to improve search engine rankings. Candidates should possess exceptional written communication skills and experience in digital marketing, content creation, and stakeholder management. Familiarity with CRM and CMS platforms is essential, alongside understanding social media and digital marketing principles.
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