SEO & Content Strategy Manager
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The role
Lead organic growth and content development across the digital ecosystem.
Build a scalable, future-ready SEO and content engine to boost visibility and long-term demand.
Collaborate with on-campus stakeholders to align strategy with programs and audiences.
Create content briefs for a distributed team of creators and contribute through writing, editing, and optimization.
Develop and execute a comprehensive, content-led SEO strategy, integrating traditional SEO with Generative Engine Optimization (GEO) and AI-driven search factors.
Perform keyword research, search intent analysis, content gap assessments, and competitive benchmarking using Google Search Console, Ahrefs, and SEMrush.
Build a scalable, future-ready SEO and content engine to boost visibility and long-term demand.
Collaborate with on-campus stakeholders to align strategy with programs and audiences.
Create content briefs for a distributed team of creators and contribute through writing, editing, and optimization.
Develop and execute a comprehensive, content-led SEO strategy, integrating traditional SEO with Generative Engine Optimization (GEO) and AI-driven search factors.
Perform keyword research, search intent analysis, content gap assessments, and competitive benchmarking using Google Search Console, Ahrefs, and SEMrush.
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