Director, Influencer
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The role
Lead the development and evolution of influencer strategies that align with client objectives and the creator economy.
Oversee day-to-day influencer campaigns, including brief development, contract negotiation, content approvals, timelines, and performance tracking.
Research, vet, and build relationships with top creators based on strategy, audience fit, content quality, and ROI.
Apply platform expertise across Instagram, TikTok, and YouTube to evaluate performance and optimize strategies, ensuring brand and legal compliance.
Collaborate with planning, creative, and digital teams to deliver integrated campaigns; manage client relationships and translate data into actionable insights.
Manage budgets, vendor contracts, reporting, and mentorship of junior team members to maintain quality and on-time delivery.
Oversee day-to-day influencer campaigns, including brief development, contract negotiation, content approvals, timelines, and performance tracking.
Research, vet, and build relationships with top creators based on strategy, audience fit, content quality, and ROI.
Apply platform expertise across Instagram, TikTok, and YouTube to evaluate performance and optimize strategies, ensuring brand and legal compliance.
Collaborate with planning, creative, and digital teams to deliver integrated campaigns; manage client relationships and translate data into actionable insights.
Manage budgets, vendor contracts, reporting, and mentorship of junior team members to maintain quality and on-time delivery.
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