Lifecycle CRM Copywriter

A leading global travel platform in Scotland is inviting applications for a Lifecycle Marketing Copywriter to create engaging content for customer journeys. The role involves developing personalised messaging using AI tools and collaborating with cross-functional teams to optimise marketing strategies. Candidates should have experience in digital marketing, content creation, and a solid understanding of user-centered design principles. The position demands excellent writing skills, creativity, and the ability to adapt content for diverse audiences across multiple channels. Proficiency with digital marketing tools and data-driven content optimisation are preferred. This role offers an opportunity to influence customer engagement and enhance the travel experience for millions.