Lifecycle Marketing Copywriter – Edinburgh

A Lifecycle Marketing Copywriter in Edinburgh is responsible for creating compelling content for customer relationship management campaigns, focusing on personalised user journeys across email, push, and in-app channels. They will develop and refine content for features like Price Alerts and Drops, and generate new campaign narratives that drive user engagement and retention. The role involves experimenting with high-performing content through A/B and multivariate testing, utilising AI tools to enhance content scalability and quality while maintaining a human touch. The person in this position collaborates with visual designers to produce impactful, scroll-stopping campaigns and designs cohesive end-to-end user experiences. They will champion tone of voice, tailoring content to different segments, and design experiences that feel personalised and intuitive. The ideal candidate is curious about CRM channels, experienced in digital content, and eager to explore AI and automation to improve workflows.