Brand Communications Manager - Limited Term
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The role
Serve as the category point person for Brand Communications, coordinating cross-functional teams to deliver integrated marketing plans aligned with business goals.
Develop in-depth category, market, and cultural insights to fuel all marketing elements and act as the category evangelist.
Partner with Global and North America leads to understand strategy, category, product and athlete positions, and guide the adaptation of Global creative for the US market.
Drive high-level communications planning for key concepts and category initiatives, leading PR, in-store/retail, events, product, sports marketing, DTC, digital, and wholesale.
Manage internal and external design/agency partners to extend or adapt Global creative platforms and develop content/tools to activate campaigns.
Oversee media and digital activation, budgets, retail opportunities, and prepare compelling presentations to support seasonal sell-in.
Develop in-depth category, market, and cultural insights to fuel all marketing elements and act as the category evangelist.
Partner with Global and North America leads to understand strategy, category, product and athlete positions, and guide the adaptation of Global creative for the US market.
Drive high-level communications planning for key concepts and category initiatives, leading PR, in-store/retail, events, product, sports marketing, DTC, digital, and wholesale.
Manage internal and external design/agency partners to extend or adapt Global creative platforms and develop content/tools to activate campaigns.
Oversee media and digital activation, budgets, retail opportunities, and prepare compelling presentations to support seasonal sell-in.
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