Digital Copywriter

A digital copywriter is responsible for creating engaging, optimised written content for web, email campaigns, paid media, and digital campaigns. They collaborate with SEO, performance, and creative teams to ensure brand consistency and channel optimisation. Their duties include crafting web and CRO copy, managing SEO-led content, developing email sequences, and creating paid media messages tailored to different platforms. They also produce organic content to enhance engagement across various social media platforms, adapting to different formats and algorithms. The role involves conducting A/B testing and utilising AI tools to personalise content for target audiences. Candidates should possess strong writing skills, a good understanding of digital marketing, and technical knowledge of SEO and digital advertising.