Influencer Marketing Manager
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The role
Own the development and execution of a brand-led influencer and creator strategy for the US market, aligning with brand values and long-term vision. Manage the program budget and KPIs (reach, engagement, sentiment, share of voice, content quality) and report results to cross-functional teams. Translate brand campaigns, product launches, and lifestyle/use-case narratives into compelling creator programs, identifying and onboarding creators who are strong brand fits. Build long-term partnerships and ambassador programs, serving as the primary point of contact for creators to foster trust and clear communication. Lead end-to-end execution of creator campaigns from briefing to content delivery and publishing, partnering with the creative, marketing, owned social, and PR teams to align efforts with launches and national events. Analyze creator performance and translate insights into recommendations for future campaigns; share learnings with cross-functional partners to continuously improve creator strategy.
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