Digital PR Manager – Edinburgh

The Digital PR Manager leads the development and implementation of digital-first PR strategies to enhance brand visibility and reputation, working closely with cross-functional teams including PR, digital, SEO, and marketing. They are responsible for creating impactful campaigns, managing media relationships, monitoring digital trends, and mitigating reputational risks while supporting business objectives. The role requires developing newsworthy content, managing agencies and budgets, and analysing campaign performance, all in a hybrid working setting with roughly two days onsite. Successful candidates will have extensive experience in digital PR, excellent stakeholder management skills, and a good understanding of digital and search trends within regulated industries. They serve as trusted advisors in communications, supporting reputation management and brand authority across digital channels, contributing to an organisation’s strategic communication goals.