PR & Influencer Manager

The PR & Influencer Manager at Debenhams oversees influencer marketing and public relations strategies to enhance brand awareness and cultural relevance, working closely with internal teams, agencies, and creators. The role involves developing integrated campaigns aligned with brand and commercial objectives, managing influencer relationships, and negotiating partnerships to ensure campaign success and measurable ROI. This position requires expertise in social media trends, influencer measurement, and team leadership, fostering a high-performing environment. The manager will monitor campaign results, industry trends, and media relations, providing strategic insights to optimise ongoing and future activities. Responsibility also includes managing budgets, developing measurement frameworks, and supporting wider brand initiatives through effective stakeholder engagement. The role is based out of Manchester, with a focus on maintaining strong external relationships and innovative campaign execution.