Digital Copywriter

A digital copywriter in Manchester produces compelling content across web, email, paid media, and digital campaigns, working with SEO, creative, and performance teams. Their duties include crafting copy for websites, landing pages, metadata, and FAQs, ensuring organic visibility. They develop email automation content for customer journeys, nurture sequences, and event communications, and create paid media copy for platforms like Google Ads and LinkedIn. The role involves tailoring messages for different funnel stages, formats, and channels, including native, video, and animation. They perform A/B testing to optimise performance and utilise AI tools for personalised content generation at scale. Required skills include content optimisation, platform-specific copywriting, and understanding of digital marketing channels.