UGC Creative Strategist – Toronto

A company specialising in social media management is seeking a UGC Creative Strategist to identify viral trends and create ad concepts for paid social campaigns. The role involves analysing TikTok and Instagram trends daily, transforming them into compelling ad hooks with strong calls to action, and collaborating with creators and editors to bring ideas to life. The position requires experience in trend analysis, creative briefing, and interpreting ad performance metrics to optimise campaigns. Candidates should possess a deep understanding of social media culture and the ability to turn trends into profitable advertising strategies. The role emphasises creative direction, trend-hunting, and growth-oriented advertising within a fast-paced, remote environment.