PR and Influencer Manager

A PR and Influencer Manager is responsible for shaping brand communication through influencer campaigns, media relations, and strategic partnerships in a fashion retail environment. The role involves developing and executing influencer marketing strategies aligned with brand objectives, managing influencer and media relationships, and leading a team. The manager oversees campaign coordination, budget management, and KPI measurement, working closely with multiple internal teams. Skills required include social media expertise, network building, negotiation, and team leadership. The position demands high organisational ability, creativity, and a passion for fashion and digital culture. The role offers an opportunity to influence brand perception and drive commercial success in a dynamic setting.