Senior Product Manager – Boston

The Senior Product Manager at Roku leads the development of audience targeting and activation products, managing end-to-end processes including segment creation, lifecycle, discoverability, and activation across various buying surfaces. This role involves setting strategic direction for data sharing, audience modelling, and expanding external platform integrations to enhance targeting reach. The holder of this position collaborates with cross-functional teams comprising engineering, data science, sales, and legal to deliver scalable solutions that optimise campaign performance and advertiser engagement. The role requires expertise in ad tech, data industry standards, and AI integration with a focus on improving signal coverage, latency, and privacy compliance. Strong analytical skills and experience in multi-platform advertising ecosystems are essential to measure success and drive product innovation. The position offers a significant impact on ad relevance for viewers and measurable outcomes for advertisers across Roku’s streaming platform.