PR and Influencer Manager

A PR and Influencer Manager in Manchester manages influencer marketing strategies supporting brand and commercial goals, develops integrated campaigns for product launches and key initiatives, and identifies relevant creators and media partners. The role involves building long-term ambassador programmes, overseeing talent selection, and managing campaign execution including briefing, contracting, and reporting. It requires collaboration with social, brand, trade, and creative teams to ensure integration and effectiveness of influencer activities. The manager handles budgets, negotiates partnerships, and evaluates campaign performance against KPIs and ROI, while also leading media relations and press activities. They support brand partnerships and manage stakeholder relationships, ensuring deliverables align with strategic objectives, and lead a high-performing PR and influencer team. Technical skills involve social platform expertise, influencer trend analysis, and campaign measurement, requiring strong negotiation, organisational, and stakeholder management abilities.