PR & Influencer Manager

The PR & Influencer Manager at Debenhams leads influencer marketing strategies and PR initiatives to enhance brand visibility and engagement. The role involves developing and executing integrated influencer campaigns and managing budgets to optimise ROI, working closely with internal teams and external partners. Responsibilities include overseeing talent selection, content approval, and campaign reporting, as well as maintaining relationships with media and creators. The manager will define and steer the PR strategy to support brand objectives, including media relations, press events, and campaign launches. Leading, coaching and developing the team, the role also requires managing performance and external partnerships. This position demands strong communication, negotiation skills, and a keen understanding of social media trends and digital marketing tools.