Senior Content Strategist – Edinburgh

A senior content strategist position in Edinburgh involves shaping high-quality B2B content across various channels, including thought leadership, web, and social media, for a strategic marketing agency. The role requires developing scalable, AI-assisted content systems through prompt design and retrieval-augmented approaches, supporting demand generation and content production. Collaboration with account teams and internal stakeholders to align content strategies with business goals is essential. The successful candidate will review AI-generated content for accuracy, relevance and branding, while establishing governance and quality control processes. They will work closely with strategists, creatives and digital teams on integrated campaigns, utilising audience insights to enhance delivery. Candidates should have extensive experience in content or copywriting, with a strong portfolio and interest in AI workflows.