Advertising Copywriter – Toronto

A seasoned B2B advertising copywriter in Toronto is responsible for creating compelling, technical, and persuasive copy tailored for the architecture and design community, contract dealers, and facility planners across Canada and the US. The role requires developing high-level advertising content, digital marketing materials, and detailed product descriptions that align with industry standards such as ANSI/BIFMA and CGSB. The copywriter must possess a deep understanding of product categories including seating, desking, tables, filing, and storage, and their application in various environments like workplaces, healthcare, and education. They will serve as an industry subject matter expert, translating complex technical specifications and sustainability standards such as LEED and Greenguard into audience-specific messaging. Collaboration with product development teams is essential to ensure market positioning and brand consistency across diverse communication channels. The ideal candidate holds a minimum of 2-3 years’ B2B copywriting experience in the furniture sector, with proven success in content creation and digital engagement within North American markets.