Data Scientist, Marketing
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La posizione
Partner with Marketing, Product, and Finance to power growth through data-driven decision making and robust measurement.
Define core success metrics, assess funnel performance, and surface opportunities to improve efficiency and customer value.
Build and maintain predictive models for forecasting, targeting, personalization, LTV, and churn.
Design and evaluate marketing experiments (A/B tests, uplift, causal inference) and multi-channel attribution frameworks (MMM, MTA).
Collaborate with Data Engineering to evolve marketing data assets and scalable analytics workflows, ensuring data quality.
Communicate insights clearly to leadership and non-technical partners to inform strategy and GTM decisions.
Define core success metrics, assess funnel performance, and surface opportunities to improve efficiency and customer value.
Build and maintain predictive models for forecasting, targeting, personalization, LTV, and churn.
Design and evaluate marketing experiments (A/B tests, uplift, causal inference) and multi-channel attribution frameworks (MMM, MTA).
Collaborate with Data Engineering to evolve marketing data assets and scalable analytics workflows, ensuring data quality.
Communicate insights clearly to leadership and non-technical partners to inform strategy and GTM decisions.
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