PR & Influencer Manager

The PR & Influencer Manager at Debenhams will develop and oversee influencer marketing and public relations strategies to enhance brand visibility and alignment with corporate goals. The role involves managing integrated campaigns across fashion, beauty and home categories, collaborating with internal teams and external creators to ensure campaign consistency and effectiveness. Responsibilities include talent selection, campaign execution, budget management, and performance analysis to optimise impact. The position also includes defining and leading public relations activities, fostering strong media relationships, and managing press events to support brand relevance. Leadership duties involve guiding the PR & Influencer Team, managing agency partnerships, and supporting professional development initiatives. The successful candidate will demonstrate experience in social media, creator economy trends, team leadership, and strategic campaign measurement.