DTC Creative Strategist & Copywriter - Cardiff

The role involves managing the entire performance ad creation process, primarily on Meta platforms, including ideation, scripting, and briefing. The individual will monitor industry trends and competitor creatives to generate innovative ideas and optimise campaign performance using data analysis. They must understand customer language and pain points to craft engaging messaging and create numerous variations of winning ad content at scale. The role does not encompass media buying but requires proficiency in Meta Ads Manager for analysing data. Additional responsibilities include providing strategic insights within the growth team, exploring new content formats, and building a high-performing creative asset library. Success depends on meeting CPA and volume targets and delivering creative assets that drive advertising outcomes.