Web Developer & Digital Analytics Specialist
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La posizione
Lead the website and marketing technology stack, ensuring technical stability, performance, accessibility, and accurate tracking across channels. Implement and maintain technical SEO, metadata, indexing, schema, and internal linking for optimal visibility. Own analytics and tracking systems (GA4, Tag Manager, dashboards, events, goals, UTMs, attribution) to inform decisions. Analyze user behavior and conversion performance to identify friction points and recommend data-driven improvements. Support paid media and email campaigns by validating tracking, post-click analysis, and maintaining clean data; build email templates and campaigns with QA and segmentation. Manage integrations, CMS upkeep, front-end code (HTML, CSS, JavaScript) and Dreamweaver, and meet educational/experience requirements: Bachelor's degree; 5+ years in web analytics; 3+ years in a Web Analytics role.
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