Copywriter and Content Strategist – United Kingdom

The role involves developing a deep understanding of brand, audience and tone of voice, while researching and immersing in target market insights. The candidate will act as a brand guardian, ensuring content reflects the company's values and identity, and collaborate closely with marketing teams and media agencies to support social media strategies. Responsibilities include creating engaging content calendars and campaigns, monitoring trends, and adapting messaging for different platforms with a consistent tone of voice. Writing clear, SEO-optimised copy across all channels and collaborating with internal and client teams to produce integrated campaigns are key duties. The role also involves editing and proofreading content, maintaining strong client relationships, and managing the copy approval process within a fast-paced environment. Experience with social media content, patience for constructive feedback, organisational skills, and a minimum of three years' experience in copywriting or content strategy are required.