B2B Content Writer

A B2B Content Writer at Codal is responsible for creating diverse content including web copy, thought leadership articles, case studies, and social media posts for enterprise and regulated industries. They work closely with marketing strategists and subject-matter experts to develop and execute a content strategy that highlights the company's differentiators and expertise. The role involves managing multiple content projects, ensuring clarity and consistency across all channels, and analysing content performance to inform future initiatives. Skills required include strong editorial command, experience in technical writing, project management, and content optimisation. Candidates should demonstrate adaptability across formats and industries, and an ability to translate complex ideas into accessible narratives. The environment emphasises original, strategic content production that influences engagement and lead generation.