Content Creator & Lead Copywriter – North Shields

The role involves shaping and delivering high-quality content aligned with global messaging and brand strategy, incorporating campaign, lifecycle, and enablement content, including case studies and testimonials. The candidate will leverage AI tools to generate ideas and enhance storytelling while maintaining editorial quality, authenticity, and brand voice. Acting as lead copywriter, they will set and uphold editorial standards across all written content and collaborate with various regional teams to adapt content for different audiences and cultural contexts. Additionally, they will establish governance for AI-driven content, testing and iterating based on performance insights, and ensure compliance with SEO, accessibility, legal, and ethical standards. The candidate should be a creative, detail-oriented professional with strong writing skills, a solid understanding of AI in storytelling, and the ability to work across formats and audiences effectively. They will partner with messaging, studio, and creative teams to translate strategies into impactful content, demonstrating curiosity, forward-thinking, and a high standard of quality. The role requires balancing innovation with rigorous quality control, brand consistency, and performance optimisation while fostering collaborative and inclusive work environments.